NO 1 WESTERN BRAND IN PAKISTAN

        Pakistan No 1 Western Brand


 Outfitters is the number one western wear brand in Pakistan, one of the most successful examples of the fashion retail industry is Outfitters. Established back in 2003 by  Kamran Khurshid  with a vision to revamp the fashion industry and fill the gap in urban apparel in Pakistan, Outfitters now enjoys one of the most envious top positions in the nation. Today, it operates 100 stores spread over 17 plus cities in Pakistan and has become one of the biggest names in Gen Z and Millennial fashion in Pakistan.





The brand originated in Lahore, Pakistan, where its sole focus was on trendy street-smart fashion for men and women. But then in 2008, Outfitters introduced a brand for kids as Outfitters Junior, focusing on kids’ fashion. Following that, the brand launched ‘Ethnic by Outfitters’ in 2013, an eastern wear brand offering modern fusion everyday clothing. Then subsequently In 2017, a menswear line was also introduced called Ethnic Man, catering to a variety of clothing for men.. 








This brand offers premium quality, trendy and stylish clothes. The best part about this brand is that they source locally; this makes the brand very attractive indeed. Their designs are for men, women, and kids, and that makes them pretty famous among all categories of consumers. Like outfitters, Leisure Club is known for its daily wear, casual wear, and street smart clothes all over Pakistan. The brand may have an elite reputation, but its surely for all classes.














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